The Coach's Critical Mistake? Challenging The Executives and an Unassailable Executive Class

Turns out Ruben Amorim endured losing against Grimsby. Survive an important continental showpiece versus one of the worst Tottenham teams for many years. He could survive home defeats against domestic rivals, a lowly league position, the tactical inflexibility, undermining some of the club’s most promising homegrown talent, the 32% win rate, calling the squad the poorest in Manchester United history. Yet, there existed a single opponent against whom the Portuguese coach was not permitted to dance. You come at the sporting director, and you best not miss.

Regrettably, similar to numerous Premiership defender during Blackburn Rovers' championship 1994-95 season, Amorim took on the executive and seems to have missed. Even the most distracted of readers will notice the irony here: a coach who often railed his squad for failing in individual battles succumbing when confronted by the intense pressure and animal charisma of one of England's top division's most feared sporting directors.

In truth, this whole bruising episode appears to portray Jason Wilcox in a different perspective. It may have been easy, given his nine months in a similar role at Southampton, to view him as little more than a drudge within the club's structure: a man who owed his position as much to his friendship with ex-colleague Omar Berrada as any demonstrable skill. How wrong we all were. In brilliantly outmanoeuvring United’s feted manager, as he outmanoeuvred the unfortunate Dan Ashworth before him, Jason Wilcox has proved himself to be among the sport’s strategic masterminds: a strategic mind of which United’s mid-table rivals are now justifiably concerned.

The Tactical Clash Regarding System & Philosophy

To illustrate, it was Jason Wilcox , after having been part of the hierarchy that hired the rigid 3-4-3 advocate Amorim in the first place, was instrumental in attempting to convince Amorim to ditch his favored 3-4-3. Naturally, these entreaties were resisted. However, these judgements hold greater authority when issued by a man of a man the unimpeachable soccer background of Jason Wilcox, holder of three England caps and a role in a title-winning side decades past.

Maybe eventually he may be persuaded to explain his reasoning to the rest of us. Maybe one day questions may arise regarding why the coach is walking away with full compensation, with no compensation reduction clause in place. But Jason Wilcox seldom speaks publicly, and with very good reason. The true intellectuals in football – individuals such as Jason Wilcox – simply operate on a plane exceeding our mundane comprehension. Were he to speak, probably all we would hear is a series of ultrasonic blips and complex calculations. Wanting is not equivalent to being prepared to comprehend it.

Sir Jim Ratcliffe reportedly proposed playing Bryan Mbeumo in a defensive role.
The club's co-owner reportedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Image: Getty Images

An Supreme Power In the Throne

But of course, in training our focus on Jason Wilcox we are obscuring the real power behind the club's current leadership. Jason Wilcox is, after all, merely executing the commands of his superior Sir Jim Ratcliffe, who privately has made very clear his preference for a four-man defense. According to reports, the owner has also proposed playing Bryan Mbeumo as a right wing-back. The owner is eager for the club to embrace data science and analytics. According to ESPN, during a leadership summit early in his minority ownership, he declared that United’s style of play “shall be determined in this room”.

Ultimately, Sir Jim is an expert in this technical footballing stuff, leveraging his previous experience in petrochemicals and sailing. Above all he is immensely wealthy, and it is known, the wealthy are superior: more insightful, sagacious, strategically brilliant, simply superior. Whom else could one trust to manage a strategic plan of cost-cutting, the construction of a new stadium that looks a lot like an abstract design, the signing of Benjamin Sesko?

The New Soccer Hierarchy: Directors Above Coaches

This represents a shift we are increasingly seeing at the elite levels football. Historically, teams mistakenly entrusted big footballing decisions to subordinate staff such as coaches, talent spotters – players themselves. Perhaps it was once feasible for a young, visionary coach with ideas and energy to join a club and implement their plan through to completion. Yet how many businesses have these guys set up? What number of large-scale layoffs have they overseen? Far preferable to invest the real power where it rightly belongs: the leadership tier, the open-necked shirt brigade, the individuals with impressive LinkedIn profiles. Better by far to determine the tactics by the directors and hire someone who can tailor their offering to suit. If coaches were formerly chefs, they are now more akin to Deliveroo drivers: not really creating the food, yet ultimately answerable if it arrives poorly or leaks out to meet standards.

Nowadays, their job has become less about crafting the philosophy and more about marketing it: the front-facing representative on the front desk, the visible figurehead for a club they have minimal power to influence. A coach at Chelsea leads a team of very young players into the Champions League and wins domestic cups, and effectively is dismissed for talking. A manager at Celtic sees his standing damaged whereas the people who hired him continue to make errors another day.

The Modern Corporate Game: Responsibility for the Coaches

And perhaps on some microcosmic level this is simply corporate governance at work: the elevation of a privileged overclass who are infallible, whose decisions remain untouchable, whose mistakes can always be resolved by sacking without explanation. Appoint the system coach only to dismiss them for using too much that system. Hire the project manager and then discard them for taking excessive time. And above all be grateful; for the incremental increases in ticket costs, for the latest summer signings, for the reality that the adults – regardless of their expertise – are in charge.

Marie Gonzalez
Marie Gonzalez

A seasoned financial analyst with over a decade of experience in market trends and trading strategies.